The Region as Organization: Differentiation and Collectivity in Bordeaux, Napa, and Chianti Classico

Jerry Patchell

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Wine Industry and Tourism Regional Development and Innovation Global trade, sustainability, and social impact

Abstract

To compete with the increasing integration of the supply chain by an oligopoly dyad of multinational wine/beverage corporations and supermarkets, winegrowers have developed similar systems of organisation. A growing literature supports this perspective. I add to it by comparing practices in three leading wine regions and by incorporating the need for differentiation within regions, both among different territories and individual winegrowers. I focus on estate winegrowers because they compel differentiation and therefore shape territorial and regional structures.

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