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La segmentation, logique d’étude et logique d’action : une application au marché du vin
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La segmentation, logique d’étude et logique d’action : une application au marché du vin (2006)La segmentation, logique d’étude et logiq…ADAPTING TO NEW MARKET DEMANDS TWO INITIATIVES BY THE BORDEAUX WINE INDUSTRY (2010)ADAPTING TO NEW MARKET DEMAND…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive advantage: creating and sustaining superior performance (1998)Configuring value for competitive advantage: on chains, shops, and networks (1998)
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