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Methoden der Preisfindung auf B2B-Märkten · Study

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ChapterMethoden der Preisfindung auf B2B-Märkten

Martin Klarmann2011

Chapter2011

Methoden der Preisfindung auf B2B-Märkten

Martin Klarmann · Klaus M. Miller · Reto Hofstetter

6 citations·0/0 files stored·Gabler eBooks

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Digital Platforms and Economics

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References

1961COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model 1999Buyer-Seller Relationships in Business Markets 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions 1986A Methodology for Profiling Consumers' Decision‐Making Styles 2004Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks 2002Measuring Consumers' Willingness to Pay at the Point of Purchase 1998Business marketing: understand what customers value.

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Year2011

Typechapter

Published2011-01-01

VenueGabler eBooks

Languagede

Citations6

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-8349-6491-5_5

openalex_workW2493532704

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