Using Linguistic Landscape to Examine the Visibility of Sámi Languages in the North Calotte

Abstract

This chapter 1 focuses on a study of Sámi languages in the linguistic landscapes (LL) of four rural villages in the North Calotte area. Most of the previous studies and theoretical and methodological writings which have made use of the LL as a concept, have investigated urban places, where the political or sociolinguistic profiles have been changing rapidly mainly due to globalization (Backhaus, 2006; Ben-Rafael et al., 2006; Cenoz and Gorter, 2006; Coupland, 2009; Huebner, 2006). In this chapter, the linguistic landscape is viewed in a peripheral context where endangered indigenous languages are part of the area’s new globalized multilingual economy. Although some previous studies have focused their investigation on minority languages (e.g. Cenoz and Gorter, 2006; Puzey, 2007), endangered indigenous languages and multilingualism in rural areas has not been the focus of investigation until recently. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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