A Conceptual Map of Visual Communication

Abstract

This paper explores the evolving and well-recognized body of visual communication theory and literature that crosses a variety of disciplines. Such multi-disciplinary work clusters in the areas of visual literacy, visual thinking, visual perception, imagery, and representation. The paper attempts to develop a more widely accepted model that better addresses the unique characteristics of visual communication as a field of study and in so doing, attempts to develop a map of the field that more clearly identifies the central theories and areas of study of visual communication in a way that moves awayfrom the limitations of the older verbal language metaphor. This map identifies the various areas and foundational theories on which a multidisciplinary program of visual communication research might be built.

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