Jai Santoshi Maa Revisited:

Abstract

Cecil B. DeMille’s cynical adage, “God is box office,” may be applied to Indian popular cinema, the output of the world’s largest film industry, albeit with certain adjustments—one must pluralize and sometimes feminize the subject of the adage. The film genre known as “mythological” was present at the creation of the Indian feature film and has remained a hardy perennial of its vast output, yet it constitutes one of the least-studied aspects of this comparatively understudied cinema, cursorily dismissed (or more often ignored) by scholars and critics. 2 Yet DeMille’s words also belie the fact that most mythologicals—like most commercial films of any genre— flop at the box office. The comparatively few that have enjoyed remarkable and sustained acclaim hence merit study both as religious expressions and as successful examples of popular art and entertainment. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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