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Marketing and Development: Macromarketing Perspectives · Study

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ChapterMarketing and Development: Macromarketing Perspectives

Thomas A. Klein2001

Chapter2001

Marketing and Development: Macromarketing Perspectives

Thomas A. Klein · Robert W. Nason

37 citations·0/0 files stored·Sage eBooks

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Marketing and Advertising Strategies Consumer Behavior and Market Dynamics Innovation and Socioeconomic Development

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2005When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity 2008Structuring the Global Marketplace 2020A Panoramic Review of the Macromarketing Literature 2014Sustainability 2007Export Processing Zones in Development and International Marketing: An Integrative Review and Research Agenda 2011Examine the Commercialization Research Outcomes in Iran A Structural Equation Model 2018From Sustainable Market Orientation to Sustainability Marketing 2021Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel

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Year2001

Typechapter

Published2001-01-01

VenueSage eBooks

Languageen

Citations37

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4135/9781452204765.n12

openalex_workW2496491979

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