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Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding
16 references·0 citing·35 second hop
Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding (2016)Using fMRI Analysis to Unpack a Portion o…Thinking, Fast and Slow (2011)Thinking, Fast and SlowAge differences in risky choice: a meta‐analysis (2011)Age differences in risky choi…The Adaptive Brain: Aging and Neurocognitive Scaffolding (2008)The Adaptive Brain: Aging and…The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)The Neural Basis of Loss Aver…Loss Aversion Under Prospect Theory: A Parameter-Free Measurement (2007)Loss Aversion Under Prospect …How Regulatory Fit Affects Value in Consumer Choices and Opinions (2006)How Regulatory Fit Affects Va…Developmental changes in personal goal orientation from young to late adulthood: From striving for gains to maintenance and prevention of losses. (2006)Developmental changes in pers…Brands as Signals: A Cross-Country Validation Study (2005)Brands as Signals: A Cross-Co…Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)Maps of Bounded Rationality: …Aging Gracefully: Compensatory Brain Activity in High-Performing Older Adults (2002)Aging Gracefully: Compensator…Changes in memory processing with age (2000)Changes in memory processing …Advances in prospect theory: Cumulative representation of uncertainty (1992)Advances in prospect theory: …Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Loss Aversion in Riskless Cho…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Measuring facial movement (1976)Measuring facial movementKinesics and context (1970)Facial signs of emotional experience. (1980)Felt, false, and miserable smiles (1982)An argument for basic emotions (1992)Status quo bias in decision making (1988)A Theory of Fairness, Competition, and Cooperation (1999)Time Discounting and Time Preference: A Critical Review (2002)Judgment under Uncertainty: Heuristics and Biases (1975)Individual differences in reasoning: Implications for the rationality debate? (2000)A perspective on judgment and choice: Mapping bounded rationality. (2003)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Judgment under Uncertainty: Heuristics and Biases (1974)Neuroeconomics: How Neuroscience Can Inform Economics (2005)Naturalistic Decision Making (2008)The Polarizing Impact of Science Literacy and Numeracy on Perceived Climate Change Risks (2012)An application of prefrontal cortex function theory to cognitive aging. (1996)The processing-speed theory of adult age differences in cognition. (1996)Enrichment Effects on Adult Cognitive Development (2008)How Does it STAC Up? Revisiting the Scaffolding Theory of Aging and Cognition (2014)Maintenance, reserve and compensation: the cognitive neuroscience of healthy ageing (2018)Wechsler memory scale-revised (1988)The handbook of aging and cognition (1992)Que PASA? The Posterior-Anterior Shift in Aging (2007)Wechsler Memory Scale-Revised (2025)Risk, Ambiguity, and the Savage Axioms (1961)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Social neuroeconomics: the neural circuitry of social preferences (2007)Risky business: the neuroeconomics of decision making under uncertainty (2008)Influencing behaviour: The mindspace way (2011)Dual-Process Theories of Higher Cognition (2013)Managerial cognitive capabilities and the microfoundations of dynamic capabilities (2014)Lazy, not biased: Susceptibility to partisan fake news is better explained by lack of reasoning than by motivated reasoning (2018)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
  • 2011Thinking, Fast and Slow14,316 cited
  • 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
  • 2003Maps of Bounded Rationality: Psychology for Behavioral Economics5,374 cited
  • 2008The Adaptive Brain: Aging and Neurocognitive Scaffolding2,781 cited
  • 2002Aging Gracefully: Compensatory Brain Activity in High-Performing Older Adults1,964 cited
  • 2007The Neural Basis of Loss Aversion in Decision-Making Under Risk1,733 cited
  • 1976Measuring facial movement1,230 cited
  • 2007Loss Aversion Under Prospect Theory: A Parameter-Free Measurement786 cited
  • 2006Developmental changes in personal goal orientation from young to late adulthood: From striving for gains to maintenance and prevention of losses.764 cited
  • 2005Brands as Signals: A Cross-Country Validation Study644 cited
  • 2000Changes in memory processing with age635 cited
  • 2006How Regulatory Fit Affects Value in Consumer Choices and Opinions585 cited

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  • 2011Age differences in risky choice: a meta‐analysis426 cited
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