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Resumen El objetivo de este articulo es analizar los cambios ocurridos en el esquema tradicional de distribucion y abasto de alimentos en Mexico, derivados de su adaptacion al modelo de economia abierta. Enfatiza la concentracion demografica en ciudades, los avances tecnologicos y la simplificacion de etapas de intermediacion. Se aplica una metodologia simple que emplea datos sobre el numero de usuarios de computadora, celular, con acceso a internet y que tienen ademas con medios de pago electronico. Los resultados sugieren que las actuales redes de abastecimiento en ciudades transitan hacia otros esquemas como la distribucion electronica de alimentos, aunque con ciertas limitaciones, como es la aun incipiente infraestructura digital y de transporte en empresas distribuidoras asi como el bajo nivel de consumo. Las conclusiones indican que este canal cuenta con expectativas amplias de desarrollo, como consecuencia de la concentracion de consumidores en ciudades, su acceso mas facil al credito y la paulatina incorporacion de plataformas digitales en tiendas comerciales, como es el caso de Amazon, 99minutos.com o Hellofood, asi como de las tiendas de formato tradicional tipo Walmart o Comercial Mexicana. Abstract The objective of this paper is to analyze the changes in the traditional scheme of distribution and supply of foods in Mexico, derived from its adaptation to the open economy model. It emphasizes the demographic concentration in cities, technological advances and the simplification of stages of intermediation. Applies a simple methodology that uses data about the number of users of computer, cell phone, with internet access and that also have electronic means of payment. The results suggest that current food supply networks for cities transit towards other schemes as electronic distribution of food, although with certain limitations, as it is still emerging digital infrastructure and transport companies as well as the low level of consumption. The conclusions indicate that this channel has expectations extensive development, as a result of the concentration of consumers in cities, their easier access to credit and the gradual incorporation of digital platforms in shopping, as it is the case of Amazon, 99minutos.com or Hellofood, as well as traditional format stores type Walmart or Comercial Mexicana.
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