Marktforschung und Datenanalyse mit EXCEL

Gerhard Reiter

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Management and Marketing Education Big Data and Business Intelligence Competitive and Knowledge Intelligence

Abstract

An einem durchgehenden praktischen Fall - eine Marktforschungsuntersuchung mittels einer Fragebogenaktion - werden die Branchen Marktforschung und Datenanalyse mit EXCEL dargestellt. Alles ist gut verständlich und unmittelbar nachvollziehbar.

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