Role of ethics and the perception of risk in investment decisions

Victor Alberto Peña Vargas · Alina Gómez Mejía · Ximena Giraldo Villano

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Decision-Making and Behavioral Economics Financial Markets and Investment Strategies Financial Literacy and Behavior

Abstract

This paper aims to study how the ethics and the perception of risk are involved in individual’s investment decision-making of investment. The study is presented from the perspective of behavioral economics where the influence of behavior and cognitive aspects of the individuals who make decisions in the capital markets are taken into account. The interest of the study is to measure this influence by means of an instrument that was applied to university students in undergraduate and postgraduate programs, some professionals from various sectors as well as professionals of the financial sector. We use descriptive statistics and conglomerate analysis in two phases to study the dataset. The results indicate that ethics has effects on investment decisions.

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