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Kundenorientierung im Innovationsprozess
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Kundenorientierung im Innovationsprozess (2002)Kundenorientierung im InnovationsprozessMethodical data-driven integration of customer needs from Social Media into the product development process (2020)Methodical data-driven integr…GENERIC MODEL OF THE EARLY PHASES OF AN INNOVATION PROCESS REGARDING DIFFERENT DEGREES OF PRODUCT NOVELTY (2011)GENERIC MODEL OF THE EARLY PH…Integrating the Fuzzy Front End of New Product Development (1997)Providing Clarity and A Common Language to the “Fuzzy Front End” (2001)Geschäftsprozessmanagement in der Praxis (2020)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Identifying Hidden Needs (2010)A General Introduction to Data Analytics (2018)
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  • 2011GENERIC MODEL OF THE EARLY PHASES OF AN INNOVATION PROCESS REGARDING DIFFERENT DEGREES OF PRODUCT NOVELTY5 cited
  • 2020Methodical data-driven integration of customer needs from Social Media into the product development process4 cited

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