Book2009

How to Brand Nations, Cities and Destinations

297 citations0/0 files storedPalgrave Macmillan UK eBooks

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Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification European Cultural and National Identity

Abstract

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country b

Citations in this library

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References

1984A resource‐based view of the firm 1989Asset Stock Accumulation and Sustainability of Competitive Advantage 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1999A model of destination image formation 2000Marketing the competitive destination of the future 1973Industry Structure, Market Rivalry, and Public Policy 1993A framework linking intangible resources and capabiliites to sustainable competitive advantage 2000Cultivating Service Brand Equity

Cited by

2017Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion 2013What about the ‘place’ in place marketing?2011The selective nature of place branding and the layering of spatial identities 2020Destination branding: Opportunities and new challenges 2012Developing and Applying a Place Brand Identity Model: The Case of Slovenia 2013Nation Branding, National Self-Esteem, and the Constitution of Subjectivity in Late Modernity 2021From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities 2025Community Branding and Participatory Governance: A Glocal Strategy for Heritage Enhancement

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