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Marketing to Senior Citizens: Challenges and Opportunities
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Marketing to Senior Citizens: Challenges and Opportunities (2010)Marketing to Senior Citizens: Challenges …Online grocery shopping adoption versus non-adoption among the over-50s in Germany (2024)Online grocery shopping adopt…Motivations, Needs, and Perceived Risks of Middle-Aged and Senior Solo Travelling Women: A Study of Brazilian Female Travellers (2024)Motivations, Needs, and Perce…Senior tourists’ self-determined motivations, tour preferences, memorable experiences and subjective well-being: An integrative hierarchical model (2021)Senior tourists’ self-determi…Analysis of studies on the travel motivations of senior tourists from 1980 to 2017: progress and future directions (2018)Analysis of studies on the tr…Senior as a Challenge for Innovative Enterprises (2017)Senior as a Challenge for Inn…Communities as Nested Servicescapes (2016)Communities as Nested Service…The Discovery and Development of the Silver Market in Germany (2008)The Discovery and Development of the Silver Market in Germany (2010)Trzy kolory: srebrny. Co to takiego silver economy? (2012)A power primer. (1992)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Servicescape insights in place of birth: from restorative servicescapes to co-curated transformative places (2023)The role of physical and social environments on the loyalty toward urban rail services: A consideration of stations and onboard (2024)Motivations for pleasure vacation (1979)Tourist motivation an appraisal (1981)Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. (2002)Unlocking the niche potential of senior tourism through micro-firm owner-manager adaptive capability development (2020)Mining for silver: the role of micro-firm adaptive strategizing capabilities in harnessing senior tourism (2021)The Satisfaction With Life Scale (1985)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Feeling at home and being acknowledged: Conceptualising hospitality experience of adults aged 60 and over (2026)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Bricks or clicks? Factors influencing shopping behavior of Generation Z (2024)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Determining Future Travel Behavior from Past Travel Experience and Perceptions of Risk and Safety (1998)Developing the Travel Career Approach to Tourist Motivation (2005)
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  • 2018Analysis of studies on the travel motivations of senior tourists from 1980 to 2017: progress and future directions127 cited
  • 2021Senior tourists’ self-determined motivations, tour preferences, memorable experiences and subjective well-being: An integrative hierarchical model121 cited
  • 2024Online grocery shopping adoption versus non-adoption among the over-50s in Germany21 cited
  • 2016Communities as Nested Servicescapes20 cited
  • 2024Motivations, Needs, and Perceived Risks of Middle-Aged and Senior Solo Travelling Women: A Study of Brazilian Female Travellers15 cited
  • 2017Senior as a Challenge for Innovative Enterprises10 cited

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