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Proceedings of the 1993 World Marketing Congress · Study

BookProceedings of the 1993 World Marketing Congress

M. Joseph Sirgy2015

Book2015

Proceedings of the 1993 World Marketing Congress

M. Joseph Sirgy · Kenneth D. Bahn · Tunç Erem

29 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

Marketing and Advertising Strategies Management and Marketing Education Consumer Behavior and Market Dynamics

Abstract

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Citations in this library

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Cited by

2019Impact of Travel Motivation on Tourist’s Attitude Toward Destination: Evidence of Mediating Effect of Destination Image 2000The Final Opportunity: The Effectiveness of a Customer Relations Call Center in Recovering Hotel Guests 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts 2020Evaluating the effects and outcome of technological innovation on a web-based e-learning system

Details

Year2015

Typebook

Published2015-01-01

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations29

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/978-3-319-17323-8

openalex_workW2504771996

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