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Cultural Sponsorship and Entrepreneurial Mistrust
16 references·0 citing·43 second hop
Cultural Sponsorship and Entrepreneurial Mistrust (2014)Cultural Sponsorship and Entrepreneurial …The competitive advantage of corporate philanthropy (2013)The competitive advantage of …Strategic Management (2010)Strategic ManagementThe Social Responsibility of Business Is to Increase Its Profits (2007)The Social Responsibility of …Business & Society Ethics and Stakeholder Management (2006)Business & Society Ethics and…The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)The Identity Salience Model o…The Competitive Advantage of Corporate Philanthropy (2003)The Competitive Advantage of …Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Philanthropy's new agenda: creating value. (1999)Philanthropy's new agenda: cr…An International Review of Sponsorship Research (1998)An International Review of Sp…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Sponsorship: From Management Ego Trip to Marketing Success (1996)Sponsorship: From Management …Awareness of Sponsorship and Corporate Image: An Empirical Investigation (1994)Awareness of Sponsorship and …The Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving (1990)Impure Altruism and Donations…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)A model of fan identification: antecedents and sponsorship outcomes (2003)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Sport and social media research: A review (2014)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Managing Brand Equity (1991)Understanding sponsorship effects (2001)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)On the Evaluation of Structural Equation Models (1988)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The impact of perceived corporate social responsibility on consumer behavior (2005)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)A Theory of Social Interactions (1974)Rational Fools: A Critique of the Behavioral Foundations of Economic Theory (1977)The Theory of Externalities, Public Goods, and Club Goods (1996)Cooperation and Punishment in Public Goods Experiments (2000)The Role of Social Capital in Financial Development (2004)The Grammar of Society (2005)Self-Reports in Organizational Research: Problems and Prospects (1986)Brand-Specific Leadership: Turning Employees into Brand Champions (2009)Social Identity and the Service-Profit Chain (2009)An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products1 (2011)Exchange and Power in Social Life (2017)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Corporate Social Responsibility and Resource-Based Perspectives (2006)A review of the theories of corporate social responsibility: Its evolutionary path and the road ahead (2007)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Components of CEO Transformational Leadership and Corporate Social Responsibility* (2006)Corporate Reputation and Social Performance: The Importance of Fit (2006)CSR and environmental responsibility: motives and pressures to adopt green management practices (2010)STAKEHOLDER MISMATCHING: A THEORETICAL PROBLEM IN EMPIRICAL RESEARCH ON CORPORATE SOCIAL PERFORMANCE (1995)A Meta-Analytic Review of Corporate Social Responsibility and Corporate Financial Performance (2015)A systematic scoping review of sustainable tourism indicators in relation to the sustainable development goals (2020)
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References

  • 2007The Social Responsibility of Business Is to Increase Its Profits11,534 cited
  • 1990Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving5,817 cited
  • 2010Strategic Management4,529 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2013The competitive advantage of corporate philanthropy1,817 cited
  • 2003The Competitive Advantage of Corporate Philanthropy1,049 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 2003The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing787 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
  • 1999Philanthropy's new agenda: creating value.442 cited
  • 2006Business & Society Ethics and Stakeholder Management437 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited

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  • 1996Sponsorship: From Management Ego Trip to Marketing Success389 cited
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