Sales and distribution – the longest mile (or, fortune at the end of the road?)

Olivier Kayser · Valeria Budinich

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Innovation and Socioeconomic Development Marketing and Advertising Strategies Business Strategies and Innovation

Abstract

The previous chapter has described lessons drawn from successful marketers of innovative products for the BoP. Here we turn to the less glamorous but vital task of actually getting the products into the hands of their intended beneficiaries.

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