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An Introduction to “Boys Love” in Japan
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An Introduction to “Boys Love” in Japan (2015)An Introduction to “Boys Love” in JapanWer Viewership and Queer Imag(in)ing: Thai Soap Opera Shadow of Love and Boys Love Media (2024)Wer Viewership and Queer Imag…Socio-demographics, lifestyles, and consumption frequency of Thai ‘Boys Love’ series content: Initial evidence from Thailand (2024)Socio-demographics, lifestyle…Inter-Asia referencing and orientalist consideration of the transnational fandom of Thai boys’ love drama in Japan (2024)Inter-Asia referencing and or…Exploring debates over “boys love” media in the Philippines: from misogynistic backlash to queer emancipation (2024)Exploring debates over “boys …“It is universal love beyond homosexuality and gender difference”: critical media discourse analysis of boys’ love dramas in Japan (2024)“It is universal love beyond …Mobilizing idol celebrity in queer affective advertising: exploring the impacts of ‘Boys Love’ media and fandom in Thailand (2023)Mobilizing idol celebrity in …When a Subculture Goes Pop: Platforms, Mavericks, and Capital in the Production of “Boys’ Love” Web Series in China (2022)When a Subculture Goes Pop: P…Chinese female desire, gaze, and identity construction: A case study of “Boys Love” (2022)Chinese female desire, gaze, …Brand Nohomonationalism: Guofeng (‘National Style’) Framings of Boys’ Love Television Series in China (2022)Brand Nohomonationalism: Guof…Boy’s love drama exposure and attitudes toward same-sex relationships: Applying a moderated mediation model in the Chinese context (2022)Boy’s love drama exposure and…Contemporary Danmei Fiction and Its Similitudes with Classical and Yanqing Literature (2021)Contemporary Danmei Fiction a…A heteropatriarchy in moderation: Reading family in a Thai Boys Love lakhon (2021)A heteropatriarchy in moderat…Transnational Slash: Korean Drama Formats, Boys’ Love Fanfic, and the Place of Queerness in East Asian Media Flows (2019)Transnational Slash: Korean D…Lovesick, The Series: adapting Japanese ‘Boys Love’ to Thailand and the creation of a new genre of queer media (2019)Lovesick, The Series: adaptin…Queering the media mix: The female gaze in Japanese fan comics (2015)Queering the media mix: The f…Censorship and Circumvention in China: How Danmei Writers ‘Drive a Car’ on Jinjiang (2015)Censorship and Circumvention …Between Men: English Literature and Male Homosocial Desire. (1985)Adult Manga: Culture and Power in Contemporary Japanese Society (2001)The Democratic Genre: Fan Fiction in a Literary Context (2005)The Chinese female spectatorship: a study of the network community of the “boys’ love” movie “Call Me by Your Name” (2019)Compulsory Heterosexuality and Lesbian Existence (1980)Glocalization: Time-Space and Homogeneity-Heterogeneity (1995)Recentering Globalization (2002)Hyperreal homoerotic love in a monarchized military conjuncture: a situated view of the Thai Boys’ Love industry (2021)Word of Honor and brand homonationalism with “Chinese characteristics”: the dangai industry, queer masculinity and the “opacity” of the state (2022)Passions of the cut sleeve: the male homosexual tradition in China (1991)Identity in modern society : a social psychological perspective (2004)From Steamed Bun to Grass Mud Horse: E Gao as alternative political discourse on the Chinese Internet (2011)Strategic mouthing of words: the Chinese bromance drama Word of Honor , censorship and gender stereotypes (2023)Repression, Permeation, and Circulation: Retracing and Reframing Danmei Culture Online in Mainland China (2024)Underwater carnival: explaining how Thai boys’ love drama series “sneak” into Chinese media cyberspace (2024)Three Sexes and Four Sexualities: Redressing the Discourses on Gender and Sexuality in Contemporary Thailand (1994)An explosion of Thai identities: Global queering and re-imagining queer theory (2000)Kathoey“In Trend”: Emergent Genderscapes, National Anxieties and the Re-Signification of Male-Bodied Effeminacy in Thailand (2012)Beyond a queer utopia: interrogating misogyny in transnational boys love media (2023)Distinction: A Social Critique of the Judgement of Taste. (1985)Gender Trouble: Feminism and the Subversion of Identity (1991)An Invitation of Reflexive Sociology (1993)Masculinities in Chinese boys’ love stories: female imaginations, market forces and state influence (2024)Soft Power (1990)Nations and Nationalism since 1780 (1992)Terrorist Assemblages (2007)Pride in Asia (2025)Differentiation between social groups: Studies in the social psychology of intergroup relations. (1978)Heterosexuals' attitudes toward lesbians and gay men: Correlates and gender differences (1988)Confronting the Challenges of Participatory Culture (2009)Female representation in the Thai boys' love industry: The intersection of privilege and oppression (2026)Wearing Ideology (2000)Boys' love manga : essays on the sexual ambiguity and cross-cultural fandom of the genre (2008)The Oxford Handbook of Entertainment Theory (2021)Mainstreaming queerness in Thai boys’ love narratives: Impact on gay identity perceptions in Bangkok’s society (2024)WeTV in Thailand: (g)localised strategies of Chinese streaming media and Y-series (2024)The “Y” phenomenon: dystopia, utopia, and heterotopia in Thai boys love media (2025)Mediating ethnography: objectivity and the making of ethnographies of the internet (2004)Asia as Method: Toward Deimperialization (2010)Fans speak for whom? Imagined ‘official’, internalised hegemony and self-censorship (2024)Analysing Discourse (2003)Methods of Critical Discourse Studies (2016)East Asian pop music idol production and the emergence of data fandom in China (2020)The contestation of the concept of soft power and the soft power policy for the Boys Love (Yaoi) industry in Thailand (2025)
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Cited by

  • 2019Lovesick, The Series: adapting Japanese ‘Boys Love’ to Thailand and the creation of a new genre of queer media51 cited
  • 2022Brand Nohomonationalism: Guofeng (‘National Style’) Framings of Boys’ Love Television Series in China22 cited
  • 2022Chinese female desire, gaze, and identity construction: A case study of “Boys Love”18 cited
  • 2021A heteropatriarchy in moderation: Reading family in a Thai Boys Love lakhon16 cited
  • 2024Inter-Asia referencing and orientalist consideration of the transnational fandom of Thai boys’ love drama in Japan14 cited
  • 2015Queering the media mix: The female gaze in Japanese fan comics11 cited
  • 2022Boy’s love drama exposure and attitudes toward same-sex relationships: Applying a moderated mediation model in the Chinese context11 cited
  • 2024Socio-demographics, lifestyles, and consumption frequency of Thai ‘Boys Love’ series content: Initial evidence from Thailand11 cited
  • 2015Censorship and Circumvention in China: How Danmei Writers ‘Drive a Car’ on Jinjiang10 cited
  • 2024“It is universal love beyond homosexuality and gender difference”: critical media discourse analysis of boys’ love dramas in Japan9 cited
  • 2022When a Subculture Goes Pop: Platforms, Mavericks, and Capital in the Production of “Boys’ Love” Web Series in China9 cited
  • 2023Mobilizing idol celebrity in queer affective advertising: exploring the impacts of ‘Boys Love’ media and fandom in Thailand7 cited

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  • 2019Transnational Slash: Korean Drama Formats, Boys’ Love Fanfic, and the Place of Queerness in East Asian Media Flows6 cited
  • 2021Contemporary Danmei Fiction and Its Similitudes with Classical and Yanqing Literature6 cited
  • 2024Exploring debates over “boys love” media in the Philippines: from misogynistic backlash to queer emancipation4 cited
  • 2024Wer Viewership and Queer Imag(in)ing: Thai Soap Opera Shadow of Love and Boys Love Media4 cited