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Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach
16 references·1 citing·33 second hop
Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach (2016)Seeing through a Glass Onion: broadening …The Sage Handbook of Qualitative Research 1 (2011)The Sage Handbook of Qualitat…SAGE Handbook of Mixed Methods in Social & Behavioral Research (2010)SAGE Handbook of Mixed Method…Critical realism in case study research (2009)Critical realism in case stud…An Introduction to Qualitative Research (2009)An Introduction to Qualitativ…Foundations of Mixed Methods Research: Integrating Quantitative and Qualitative Approaches in the Social and Behavioral Sciences (2008)Foundations of Mixed Methods …Toward a Definition of Mixed Methods Research (2007)Toward a Definition of Mixed …Paradigms Lost and Pragmatism Regained (2007)Paradigms Lost and Pragmatism…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Systematic reviews in the social sciences: a practical guide (2006)Systematic reviews in the soc…Preventing Chronic Disease (2005)Preventing Chronic DiseaseParadigmatic Controversies, Contradictions, and Emerging Confluences. (2005)Paradigmatic Controversies, C…Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Mixed Methods Research: A Res…Marketing Social Marketing in the Social Change Marketplace (2002)Marketing Social Marketing in…The good research guide for small-scale social research projects. (1999)The good research guide for s…The Good Research Guide: For Small-Scale Social Research Projects (1998)The Good Research Guide: For …Handbook of Qualitative Research (1994)Handbook of Qualitative Resea…The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives (2024)The scope and intensity of pe…The Reflective Practitioner: How Professionals Think in Action (1985)Bias in meta-analysis detected by a simple, graphical test (1997)Measuring inconsistency in meta-analyses (2003)Methods for the thematic synthesis of qualitative research in systematic reviews (2008)Guidance on Conducting a Systematic Literature Review (2017)The Handbook of Research Synthesis and Meta-Analysis (2019)Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)The Structure of Scientific Revolutions (1963)Case Study Research: Design and Methods (1984)Naturalistic inquiry (1985)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Qualitative research and evaluation methods (1980)Editorial: Mapping the Field of Mixed Methods Research (2008)Metode Penelitian Kualitatif Studi Pustaka (2022)Good practice in the conduct and reporting of survey research (2003)A Qualitative Study (2009)THEMATIC ANALYSIS: A CRITICAL REVIEW OF ITS PROCESS AND EVALUATION (2012)Qualitative content analysis: theoretical foundation, basic procedures and software solution (2014)How to Construct a Mixed Methods Research Design (2017)Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing (2021)Journal article reporting standards for qualitative primary, qualitative meta-analytic, and mixed methods research in psychology: The APA Publications and Communications Board task force report. (2018)Determining Validity in Qualitative Inquiry (2000)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research (2010)Applying critical realism in qualitative research: methodology meets method (2016)Employing a Qualitative Description Approach in Health Care Research (2017)QUALITATIVE RESEARCH METHODOLOGY IN SOCIAL SCIENCES AND RELATED SUBJECTS (2018)
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Marketing Social Marketing in the Social Change Marketplace
974 cited

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  • 2024The scope and intensity of personalised omnichannel customer journeys: a conceptualisation integrating experts’ and consumers’ perspectives14 cited