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This paper analyses an economic production quantity (EPQ) model with time and advertisement sensitive demand with the effect of inflation when defective items are produced. In every manufacturing sector, some problems (like labor problems , machine breakdown, etc.) may arise in production system in long run. Due to this, imperfect or defective items are produced. These defective items are reworked to get fresh items again. This rework process is done at some cost. To reduce this additional rework cost some improvement in product reliability is very much needed. Keeping these facts in mind we have incorporated reliability as decision variable in our model. The objective of the model is to maximise profit function with respect to reliability parameter. We have used Euler-Lagrange method to optimise profit function. The problem is validated by numerical example and effects of inventory parameters are studied by sensitivity analysis.
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