The Dual Hybridity of Social Enterprises for Marginalized Populations

Abstract

This paper focuses on an analysis of market-oriented social enterprises providing employment opportunities for marginalized populations as hybrid organizations, needing to balance their divergent institutional logics. The paper introduces a welfare angle into the discourse on the topic to complement the business administration focus in the literature. It challenges the traditional separation between the world of regular work and the world of welfare and provides conceptual frameworks that enable certain marginalized populations to be involved in market-oriented social enterprises and consequently integrate in the community. It provides both a rationale for the existence of market-oriented social enterprises and an analysis of their organizational characteristics. That analysis is based on a conceptualization of a dual hybridity of these entities: The hybridity of form that has to do with structure and can be seen as a combination between a for-profit and a non-profit organization and the hybridity of substance, which emanates from the traditional negation between the business and the welfare paradigms and can be seen as a combination between a for-profit workplace and a human service agency.

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