Marketing organizations need to get unstuck: : Interaction

Adele Cehrs · Tyler Cecchi · Bill Bender · Adam Harmon · Marc De Swaan Arons · Frank van den Driest +1 more

10 citations0/0 files storedHarvard business review

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Marketing and Advertising Strategies Management and Organizational Studies Organizational Management and Leadership

Abstract

Letters are presented from readers responding to the article Marketing Organizations Need to Get Unstuck by Marc de Swaan Arons, Frank van den Driest, and Keith Weed from the July-August 2014 issue, along with a response from the authors

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