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This paper explores the role of Civil War heritage in U.S. public diplomacy during the Cold War era. Especially during the celebration of the Civil War’s centennial, between 1961 and 1965, the Americans endeavoured to harness the conflict’s heritage to promote U.S. interests in Europe. How they intended to do this is demonstrated primarily through an examination of Colonel Sidney Morgan’s mission to Europe to find how the commemoration of the Civil War could be used for public diplomacy. Additionally, by exploring how Civil War heritage was spread and used in the British public sphere, the paper examines and underlines the key role saved to unofficial cultural agents, such as Civil War re-enactment clubs and private people, in heritage diplomacy. The focus on unofficial agents and networks enable this study to show how heritage diplomacy works at the un-institutionalised level and to explore the interaction between the official and unofficial level in heritage diplomacy. The historical perspective and methodology cast new light on the use of history, historical memory and heritage for diplomatic ends and introduces both historians and heritage scholars with new avenues to explore, such as the role of memory and historical consciousness in shaping international relations.
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