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Functional Bid Landscape Forecasting for Display Advertising · Study

WorkFunctional Bid Landscape Forecasting for Display Advertising

Yuchen Wang2016

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Workbronze2016

Functional Bid Landscape Forecasting for Display Advertising

Yuchen Wang · Kan Ren · Weinan Zhang · Yi-Xiang Wang · Yong Hai Yu

36 citations·0/0 files stored·Lecture notes in computer science

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Auction Theory and Applications Information Retrieval and Search Behavior Recommender Systems and Techniques

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2006Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords 2014Optimal real-time bidding for display advertising 2013Real-time bidding for online advertising 2012Bid optimizing and inventory scoring in targeted online advertising 2013Real time bid optimization with smooth budget delivery in online advertising 2005Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords 2011Bid landscape forecasting in online ad exchange marketplace 2015Predicting Winning Price in Real Time Bidding with Censored Data

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2015Statistical Arbitrage Mining for Display Advertisingother · 9 shared references 2017Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertisingarticle · 6 shared references 2016Feedback Control of Real-Time Display Advertisingother · 5 shared references 2019Deep Landscape Forecasting for Real-time Bidding Advertisingother · 5 shared references 2023A Survey on Bid Optimization in Real-Time Bidding Display Advertisingarticle · 5 shared references 2017Real-Time Bidding by Reinforcement Learning in Display Advertisingother · 4 shared references

Details

Year2016

Typeother

Published2016-01-01

VenueLecture notes in computer science

ISSN-L0302-9743

Languageen

Citations36

Files0 public / 0

ShelfAuction Theory and Applications

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doi10.1007/978-3-319-46128-1_8

openalex_workW2515050826

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