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Working consumers: Co-creation of brand identity, consumer identity and brand community identity
16 references·16 citing·35 second hopsampled
Working consumers: Co-creation of brand identity, consumer identity and brand community identity (2016)Working consumers: Co-creation of brand i…Advances in Consumer Research (2025)Advances in Consumer ResearchHow Brand Community Practices Create Value (2009)How Brand Community Practices…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…The Social Identity Theory of Intergroup Behavior (2004)The Social Identity Theory of…Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Teaching Old Brands New Trick…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Brand Community (2001)Brand Community‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsPossessions and the Extended Self (1988)Possessions and the Extended …Psychology of intergroup relations (1986)Psychology of intergroup rela…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Theoretical Sensitivity: Advances in the Methodology of Grounded Theory (1978)Theoretical Sensitivity: Adva…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Metaverse marketing: How the …Toward a conceptual understanding of co-creation in branding (2021)Toward a conceptual understan…Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software (2021)Sustainability and Tourism Ma…Brand communities: A literature review and future research agendas using TCCM approach (2021)Brand communities: A literatu…When gamification backfires: the impact of perceived justice on online community contributions (2020)When gamification backfires: …Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management (2020)Towards a theory of conscient…Co-creating brand image and reputation through stakeholder’s social network (2020)Co-creating brand image and r…I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management (2019)I hate what you love: brand p…Corporate brand identity co-creation in business-to-business contexts (2019)Corporate brand identity co-c…Brands as relationship builders in the virtual world: A bibliometric analysis (2019)Brands as relationship builde…Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets (2019)Blurring B2C and B2B boundari…Enhancing university brand image and reputation through customer value co-creation behaviour (2018)Enhancing university brand im…Customer value co-creation behavior: A dyadic exploration of the influence of salesperson emotional intelligence on customer participation and citizenship behavior (2018)Customer value co-creation be…Co-creating corporate brand identity with online brand communities: A managerial perspective (2018)Co-creating corporate brand i…A renaissance of brand experience: Advancing the concept through a multi-perspective analysis (2018)A renaissance of brand experi…The Ethics of Gamification in a Marketing Context (2017)The Ethics of Gamification in…Illusion and well-being: A social psychological perspective on mental health. 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(1999)Theory Building From Cases: Opportunities And Challenges (2007)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)The Discovery of Grounded Theory (2017)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)Snowball Sampling: Problems and Techniques of Chain Referral Sampling (1981)Sample size in qualitative research (1995)The qualitative content analysis process (2008)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)How Many Interviews Are Enough? (2005)Seeking Qualitative Rigor in Inductive Research (2012)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)
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References

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  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research39,440 cited
  • 2004The Social Identity Theory of Intergroup Behavior13,460 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1986Psychology of intergroup relations10,626 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1978Theoretical Sensitivity: Advances in the Methodology of Grounded Theory6,075 cited
  • 1995Building Strong Brands4,432 cited
  • 2001Brand Community3,994 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

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  • 2020Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management135 cited
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  • 2019I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management113 cited
  • 2017The Ethics of Gamification in a Marketing Context105 cited
  • 2021Toward a conceptual understanding of co-creation in branding105 cited
  • 2018A renaissance of brand experience: Advancing the concept through a multi-perspective analysis99 cited
  • 2020When gamification backfires: the impact of perceived justice on online community contributions98 cited
  • 2020Co-creating brand image and reputation through stakeholder’s social network90 cited
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