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No generation arouses more ire or invective than the Baby Boomers.Barack Obama (b.1961), either a very late Boomer or very early Gen Xer, based his campaign in 2008 on transcending Boomer conflict; eight years earlier, George W. Bush ran on the basis of calling his own Boomer generation to accountability, responsibility, and greatness.In 2016, Bernie Sanders, too old by a few years to be a Boomer himself, became the champion of Millennials-some of them too young to even have Boomers as parents-by criticizing the compromises made by Hillary Clinton and her husband in 1990s as emblems of Boomer "cultural transformation and personal liberation" (3) corroded by complacency and corruption.Indeed, in the US the Clintons have become so representative of the Boomer generation that one's feelings about one are irretrievably colored by one's feelings about the other.Thus it is salutary that Jennie Bristow's informative and thought-provoking study is written by a scholar based in the UK and is largely premised on data from the UK public sphere.This helps a global audience see what is at stake more clearly without the distraction of ephemeral and parochial US concerns.Bristow makes clear from the beginning that she is determined to read beyond the publicsphere stereotypes of the Boomers' significance.She decries a "deliberate strategy to articulate (and indeed foment) a conflict between generations" (5) on the part of prominent political, media, and corporate
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