Consumer behavior in social commerce: A literature reviewKem Z.K. Zhang, Morad Benyoucef2016-04-09articleDecision Support Systems629 citationsclosedNo readable copy stored yet — this record is metadata only.Digital Marketing and Social MediaConsumer Behavior and Marketing InfluenceTechnology Adoption and User BehaviourAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 629 citations exist upstream.References2002Analyzing the Past to Prepare for the Future: Writing a Literature Review1974An approach to environmental psychology1976Individualism and Collectivism2018Culture's Consequences1996Individualism and collectivism2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation2006Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior12011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brandCited by2020Live streaming commerce from the sellers’ perspective: implications for online relationship marketing2019The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce2016Understanding social commerce: A systematic literature review and directions for further research2017Customers’ purchase decision-making process in social commerce: A social learning perspective2018Customer engagement behaviours in social media: capturing innovation opportunities2021Social commerce: Factors affecting customer repurchase and word-of-mouth intentions2019Building E-Commerce Satisfaction and Boosting Sales: The Role of Social Commerce Trust and Its Antecedents2021Online purchase intention in Chinese social commerce platforms: Being emotional or rational?