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ArticleThe forgotten working‐class consumer

Michel Tuan Pham2016

Article2016

The forgotten working‐class consumer

Michel Tuan Pham

11 citations·0/0 files stored·Journal of Consumer Psychology

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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References

1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 1983Culture's Consequences: International Differences in Work-Related Values.1996Individualism-Collectivism 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies 2000Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making 2006Voices Unheard: The Psychology of Consumption in Poverty and Development 2016Stratification and segmentation: Social class in consumer behavior 2016Understanding consumer psychology in working‐class contexts

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Details

Year2016

Typearticle

Published2016-09-17

VenueJournal of Consumer Psychology

ISSN-L1057-7408

Languageen

Citations11

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jcps.2016.09.001

openalex_workW2520472913

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