화장품 구매성향과 구매 후 만족도에 관한 연구

이은실

8 citations0/0 files storedJournal of the Korean Society of Clothing and Textiles

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Consumer Perception and Purchasing Behavior Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

The purposes of this study were to classify the contents of shopping orientation of cosmetics, to group women into shopper types of cosmetics, to investigate the differences in cosmetics purchase behavior according to shopper types, and to examine how the cosmetics satisfaction was influenced by cos...

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