Performance of HUL Shakti Ammas in Anantapur District

V. Bhargavi Reddy · N. Sree Rajani · A. Parvathi

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Innovation and Socioeconomic Development Microfinance and Financial Inclusion ICT in Developing Communities

Abstract

For empowering the rural poor the corporate enterprise like HUL approximates it self to the use of bottom of the pyramid marketing. This paper focuses mainly upon the working of this model called project shakti, its pre requisites & problems and its operational view& How is the performance of shakti entreprenures in anantapur district.

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