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Objective: In universal spirited environment, automotive industries are desired to perform efficiently to meet the maximum percentage of demand by minimum cost. The objective of this article is to create a balance scorecard model for the evaluation of reliability and performance of automotive manufacturing industries to evaluate their supply and demand chain system. Method/Analysis: Using this new idea, the performance of industries should be assessed regarding their supply and demand chain system with the major four criteria like design and development, manufacturing point, financial requirement and consumer’s point of view. The main four features of the industries are policies and firm coordination, design and execution, effectiveness of shipment and information technology usagetotally covers by the new designed balanced scorecard with twenty five evaluation points. Findings: Abroad survey was carried out in Indian automotive manufacturingindustries with well structured questionnaires to collect the necessary data. Application/Improvements: The comparison between multinational, public limited, private limited and small scale organizations were carried out tomeasure the performance variation of their supply and demand chain system. Based on the correlation of above four features, a structural equation model was designed toimprove the supply and demand chain management systemfor automotive manufacturing industries and found that the α coefficient was above 0.80 hence, the balanced score card was reliable. Keywords: Evaluation, Efficiency, PSPP Software, Reliability, SCM, Score Card
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