Self-esteem, money attitude, credit card usage, and compulsive buying behaviour

Megawati Simanjuntak

12 citations0/0 files storedEconomic Journal of Emerging Markets

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Financial Literacy and Behavior

Abstract

The study aims to analyze the impact of self-esteem, money attitude, and credit card usage behaviour on compulsive buying behaviour of working women. The study usescross sectional design with electronic survey methods (e-survey) involves 60 working women that use credit card. The Pearson correlation and multiple regression analysis are used as statistical tools. The result indicates that power prestige, anxiety, retention-time, and credit card usage behaviour significantly correlate to compulsive buying behaviour. Furthermore, compulsive buying behaviour is positively influenced by credit card usage behaviour. This paper suggests the Indonesian government to provide consumers education on aspects of financial planning and using credit card properly.

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References

1992A Clinical Screener for Compulsive Buying 2001Money Attitudes, Credit Card Use, and Compulsive Buying among American College Students 1982The Development of a Money Attitude Scale 2005Compulsive buying – a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors 2000Self-image – is it in the bag? A qualitative comparison between “ordinary” and “excessive” consumers 2008Understanding compulsive buying tendencies among young Australians 2014Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint 2010Compulsive buying behavior tendencies: The case of Turkish consumers

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