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Starting in the 1980s, the commercial transformations accompany the metropolisation and urban redeployment across the great Istanbul. We are witnessing an intensification of large shopping centers throughout the entire agglomeration. Those are increasingly growing and diverse in their offer as in their clientele. At a neighborhood level, throughout the example of Kurtulus, appear forms of cohabition, resistance and negotiation between franchised businesses and independent retailers. New consumption patterns are adopted within space-time where the boundaries between public and private are more porosed and blurred
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