Online Banking Prospects in Morocco: An Extension ofTechnology Acceptance Model

Abdelghani Echchabi

10 citations0/0 files storedThe Journal of Internet Banking and Commerce

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

The main purpose of this paper is to study the future prospects of online banking in Morocco, based on the technology acceptance model, by examining the intention of the Moroccan customers to adopt online banking and the factors that influence it. The questionnaire used in this study was distributed to 300 Moroccan banks’ customers, and the data gathered were then analysed using structural equation modelling. The results indicate that perceived ease of use has a significant positive influence on the perceived usefulness of online banking, and both the variables have a significant positive influence on the attitude towards online banking. The latter further has a significant positive influence on the intention to adopt online banking services in Morocco. Furthermore, the invariance analysis showed that the influence is different for male and female customers. It is noteworthy that this is the first study to be conducted on online banking services in Morocco.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1992Alternative Ways of Assessing Model Fit 1995Testing Structural Equation Models.2003Determinants of user acceptance of Internet banking: an empirical study 2004The use of a decomposed theory of planned behavior to study Internet banking in Taiwan 2003Extending the technology acceptance model to account for social influence: theoretical bases and empirical validation 2003The diffusion of Internet banking among Singapore consumers

Cited by

2016Examining Small Business Adoption of Computerized Accounting Systems Using the Technology Acceptance Model

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.