Content Analysis of a Live CDC Twitter Chat During the 2014 Ebola Outbreak

Brittani Crook · Elizabeth M. Glowacki · Melissa Suran · Jenine K. Harris · Jay M. Bernhardt

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Public Relations and Crisis Communication Misinformation and Its Impacts Communication and COVID-19 Impact

Abstract

A public response to a looming health threat may be marked with misinformation and panic. However, providing the public with accurate information and updates may be an effective way to prevent widespread fear. In response to the 2014 Ebola panic in the United States, the U.S. Centers for Disease Control and Prevention (CDC) initiated a Twitter conversation with the public to alleviate concerns and provide accurate information about the disease. This study conducted a content analysis of 512 randomly selected tweets by the general public directed to the CDC. The major themes identified included the etiology of Ebola, policy, the environment, spread and scope of the disease, fear and anxiety from the public, and misinformation. Practical implications of these findings include encouraging government and emergency health response organizations to prepare educational messages and materials in advance that detail responses to common questions, such as transmission and symptoms.

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