Evaluating Performing Arts Audience Overlap

Abstract

endearingly to people who habitually attend a wide range of cultural events. It has been fairly well established that audiences for various types of performing arts events tend to be drawn from a pool of committed arts-goers (Marsden and Reed, 1983), and much work has been done to document empirically the factors that are related to attendance at the performing arts (Van Eijck, 2000). Socio-economic variables such as age, education level, income and occupation are known to influence attendance at arts events. However, specific patterns of cross-over among performing arts audiences have not been well documented. The central question we address is: controlling for the factors that are known to influence attendance at the performing arts, is there any additional explanatory power to be gained from considering audience cross-over in the arts? Put another

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