Abstract This essay brings together questions from aesthetic theory and museum management. In particular, I relate a contextualist account of the value of copies to a pluralistic understanding of the purpose of museums. I begin by offering a new defence of the no longer fashionable view that the aesthetic (as opposed to the ethical, personal, monetary, historical, or other) value of artworks may be detached from questions regarding their provenance. My argument is partly based on a distinction between the process of creating a work of art and the artwork in question. Next, I defend a pluralism about the purpose of museums and their exhibitions. I combine this with a pluralist account of the value of replicas which falls out of the above argument, exposing our preference for originality as being frequently fetishistic. I maintain that the importance of the provenance of artworks is relative to the specific purposes of any given exhibition or museum. Those that are primarily educational (such as encyclopaedic ones) are in many cases best served with high-quality replicas. This view may be extended to artefacts that are not artworks, such as fossils and dinosaur skeletons. Finally, I expound the variety of roles that replicas may play in museums and relate these to notions of authenticity.
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