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Marketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz
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Marketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz (2007)Marketingcontrolling: Sicherstellen von M…Controlling der Marketingkommunikation: Zentrale Kennzahlen und ausgewählte Evaluationsverfahren (2016)Controlling der Marketingkomm…Advances in Consumer Research (1983)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Customer Journey in a Nutshell – Eine methodische Einführung (2022)
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  • 2016Controlling der Marketingkommunikation: Zentrale Kennzahlen und ausgewählte Evaluationsverfahren12 cited

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