L’appel aux émotions dans les campagnes présidentielles. État de la recherche et approche interdisciplinaire

Abstract

This paper aims to make an inventory of the researches related to the uses of emotional appeals in presidential campaigns. It focuses on two kinds of approaches developed in different scientific fields. The first ones pay attention to the strategic uses of affective appeal by the candidates. The second ones lay the emphasis on the emotions the voters experiment when they listen the political discourses.

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