Flavoured Wine – Fad, Fashion or Trend?

Abstract

This project was initiated because of the increased diversity in demand across global wine markets. Traditional wine producing countries have experienced strong, recent growth in new categories like flavoured wines, while New world countries create publicity for such innovations and traditional categories like organic wines. Ironically, the amount of publicity afforded such categories is contradictory to market trends, which illustrate growth in categories like Prosecco and red wine blends. Categories like organic, natural and orange wine have numerous endorsers, but actual sales figures suggest such wines are yet to capture the interest of the greater market.

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