A critical analysis of e-market adoption in Australian small and medium sized enterprises

Sophia Xiaoxia Duan · Hepu Deng · Brian Corbitt

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Technology Adoption and User Behaviour ERP Systems Implementation and Impact E-commerce and Technology Innovations

Abstract

This paper presents a critical analysis of the adoption of e-market in Australian Small and Medium Sized Enterprises (SMEs) within the technology-organization-environment framework. Through surveying nine hundreds SMEs in Australia and the consequent analysis of the survey data, the paper shows that the level of adoption of e-market in Australian SMEs is still low with the dominant trend of adoption focusing on building their own e-markets. It reveals that there is a positive relationship between top management support, organization readiness, external pressure and perceived indirect benefits and adoption of e-market in SMEs. The study further finds out that top management support, trading partner trust and organization readiness are the critical factors for SMEs who are ready to adopt e-market for their e-business.

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1995Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology 2003Diffusion of Innovations, 5th Edition 2001A perception-based model for EDI adoption in small businesses using a technology–organization–environment framework 1991A Strategic Analysis of Electronic Marketplaces 1994Information Systems Innovation Among Organizations 1994Implementation of Electronic Data Interchange: An Innovation Diffusion Perspective 1988Determinants of Success for Computer Usage in Small Business 2005Perceived E-Readiness Factors in E-Commerce Adoption: An Empirical Investigation in a Developing Country

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