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This report summarises the main findings of the survey to creative and knowledge workers and graduates.Firstly, the report offers a descriptive analysis of the main outcomes of the survey.The questionnaire asked creative and knowledge-based workers about their satisfaction with their city and environment.The results bring to light the relevance of soft factors in the Barcelona Metropolitan region (BMR from now on), and their influence on the choices made by creative workers.Namely, on their decision on living and/ or working in the area.Besides, the main outcomes of the survey will be analysed in depth in order to establish their connection to the current state of policies and strategies in the city region.Chapter 1 offers a brief description of the BMR, and an overview of creative and knowledgebased activities in the region.The network of cities that forms the BMR includes more than 4.4 million inhabitants and 162 municipalities in an extension of 4,320 square kilometres.The region still has a strong industrial profile, with a multi-centric organisation of its industrial activity.The economic basis of this multi-centric shape is a highly-diversified economy, where, traditionally, the small and medium cities played a significant role through industrial specialisation.However, within each core, each municipality, there is also a spill-over effect of industrial activity towards smaller municipalities.The transformation of the economic basis of the model from industrial into a services-oriented economy is relevant to understand the current strategies to improve regional competitiveness and creativity.Nowadays the BMR is considered a dynamic European economic area; in the first half of the 2000s the regional economy grew steadily as both its GDP and labour market reflect.At great extent, growth was based on low innovation and low productivity pattern, with little investment in R&D.In the context of a major European industrial region, that means loss of competitiveness in front of a global context where new industrial regions emerge.Chapter 2 describes the elaboration of the questionnaire, the construction of the sample and the fieldwork process in the Barcelona case study.We detail the methodology of surveying and problems regarding the data collection.The ACRE survey sample in the BMR involved 200 questionnaires; 150 workers in creative and knowledge intensive sectors; 50 graduates who were representative of all branches of science.The creative sectors included were i) computer games, software, electronic publishing; ii) architecture and iii) radio and TV.The knowledge intensive sectors were i) R&D and higher education; ii) law and other business; iii) ICT and iv) finance.The sample was designed taking into account both territorial representativity and population.The majority of interviews were conducted "face to face".Chapters 3 and 4 are the core of the report where the most relevant results are examined; from the description of basic data to more complex analysis.Chapter 3 describes basic features: demographic structure of the sample, basic residential and employment features, satisfaction (with the city, the working environment and the living environment.Chapter 4 deals with the importance of soft factors.4 The Spanish statistical system does not provide disaggregated data on graduates.Therefore it is not possible to analyse in depth the situation of creative and knowledge graduates.Thus, we will offer a general overview of graduates in the BMR and a description of the current situation of the university system.5 Under Franco's regime the Catholic Church controlled the education system.In fact, one of the main objectives of the new regime in the victory of 1939 was to eliminate the Republican education system for it was considered antipatriotic.
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