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Marketing’s forthcoming Age of imagination · Study

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ArticleMarketing’s forthcoming Age of imagination

Gerald Zaltman2016

Article2016

Marketing’s forthcoming Age of imagination

32 citations·0/0 files stored·AMS Review

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Marketing and Advertising Strategies Creativity in Education and Neuroscience Organizational Management and Innovation

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References

1996Sensemaking in Organizations 2011Thinking, Fast and Slow 2005Organizing and the Process of Sensemaking 2007Grit: Perseverance and passion for long-term goals.2000The Cultural Origins of Human Cognition 2002The way we think: conceptual blending and the mind's hidden complexities 2005Consumer Culture Theory (CCT): Twenty Years of Research 1995Mindblindness: an essay on autism and theory of mind

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2023Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options 2021Introducing a sensemaking perspective to the service experience 2016From fragmentation to imagination: moving to Marketing’s next Era 2020Nationalistic appeals and consumer boycotts in China, 1900-1949 2017Disciplinary memory and theory development

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Year2016

Typearticle

Published2016-11-09

VenueAMS Review

ISSN-L1869-814X

Languageen

Citations32

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s13162-016-0082-3

openalex_workW2549904516

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