Human resources as a factor of competitiveness and quality in the hospitality industry

Abstract

Large and successful companies are aware of the importance of the human factor.Unfortunately, there are those much smaller ones and not so successful, where profit is the only vision, mission and goal.Many did not think and still do not think about the ways that will provide them benefits, and misuse of one's knowledge and skills has never been valued, nor it will be.The loss of employee loyalty is the result of non-compliance with the employee individuality, their wishes and needs, which is particularly prominent in the services sector.This paper deals with human resources and their function in the hotel industry of Montenegro.The aim of the paper is to highlight the importance of human resources for tourism development of Montenegro, the importance of investing in this type of capital in order to ensure quality and destination competitiveness.The model of individual performance was used herein, which was adapted and amended with the aim to be used in the analysis of effectiveness and competitiveness of hotel companies.

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