PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, KEAMANAN DAN KETERSEDIAAN FITUR TERHADAP MINAT ULANG NASABAH BANK DALAM MENGGUNAKAN INTERNET BANKING (STUDI PADA PROGRAM LAYANAN INTERNET BANKING BRI)

Abstract

The purpose of this research was to identify variables which influenced re-intention of bank’s customer BRI to re-use Internet Banking BRI either partially or simultaneously.The research used a quantitative method where the populations were all of the BRI customers in the town of Bangkalan who used the Internet Banking BRI services and obtained a sample of 50 respondents its taken using purposive sampling method by distributing questionnaires.

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