Drowning in Data: A Review of Information Overload within Organizations and the Viability of Strategic Communication Principles

Abstract

This chapter contains sections titled: Introduction Defining Information Overload within Organizations Evolution of the Information Overload Concept in Organizations Implications of Information Overload within Organizations Traditional Strategies for Addressing Information Overload Strategic Communication Principles: A Viable Solution? Putting Strategic Communication into Practice Further Research Conclusion Acting as an Information Resource Focusing on the Added Value of Information Co-Creating Added Value in Interaction with Companies A Final Observation References

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