Facebook's Spiral of Silence and Participation: The Role of Political Expression on Facebook and Partisan Strength in Political Participation

Abstract

This study investigated how Facebook's spiral of silence influences political participation. For doing so, this study focused on the roles of politically expressive activities on Facebook and individuals' levels of partisan strength. An online survey (N = 277) was conducted with Facebook users. Results showed that a perceived hostile opinion climate on Facebook was negatively associated with political expression on Facebook, which, in turn, was positively related with political participation. This indirect relationship was conditioned by the degree of Facebook users' partisan strength. Those with weak or moderate levels of partisan strength were less likely to express their minority views, which led to decrease their political participation in the real world. Such indirect relationship was not the case for those with high levels of partisan strength. Theoretical and political implications of these findings were discussed.

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