Empowering Local Tourism Providers to Innovate through a Living Lab Process: Does Scale Matter?

Abstract

IntroductionTo grow and develop, businesses must innovate (Schumpeter, 1934). The tourism industry is no different: it needs to innovate so that businesses and destinations can evolve and stand out. Because of its fragmented and multi-stakeholder nature, the tourism industry is particularly well suited to open and collaborative innovation (Egger et al., 2016).

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