A Comparative Study of Consumer Perception of Product Quality: Chinese versus Non-Chinese Products

Abstract

Product quality is a critical determinant of consumer satisfaction. The demand for a product depends upon the quality that a manufacturer is providing to their consumers. China, which is a growing economic power, exports its manufactured goods to the entire global markets. Chinese goods have been successful to capture market because of its competitive price strategy as compared to the products of other countries. The major problem with the Chinese products is that these are perceived as of relatively inferior quality in comparison to the products of other countries. This study is an attempt to assess the perceptions of customers regarding price and quality aspects of Chinese and non Chinese products. To compare the relative effectiveness of price and quality, the concepts of perceived life and perceived value are used. It is found that the Chinese products are perceived as price effective but the area of product quality requires immediate attention because Chinese products are perceived as of low quality

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