The Moderating Role of Perceived Behavioral Control: The Literature Criticism and Methodological Considerations

Promotosh Barua

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Behavioral Health and Interventions Decision-Making and Behavioral Economics Technology Adoption and User Behaviour

Abstract

This paper aims to understand conceptual and methodological ambiguities of perceived behavioral control (PBC). Theory of Planned Behavior has been much debated and criticized recently. PBC, the independent construct theory of planned behavior (TPB), is added to understand nonvolitional elements. However, role of PBC has been criticized due to the moderation effects of PBC and other variables. This discussion focuses the literature criticism on the moderating role of PBC and its methodological considerations for future research.

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1991The theory of planned behavior 1985From Intentions to Actions: A Theory of Planned Behavior 2002Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 1997The Psychology of Attitudes 1988Attitudes, Personality and Behavior 1986Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control 2011The theory of planned behaviour: Reactions and reflections 2004The Persistence of Underpowered Studies in Psychological Research: Causes, Consequences, and Remedies.

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